Bringing a touch of Moominvalley to wellness: new additions to the Moomin vitamins range
Moomin vitamins have become a regular choice for many families, and the range continues to grow. Oriola’s product line includes key daily vitamins for children, produced in Finland, and linked to the much-loved Moominvalley characters.
18.11.2025
The chewable tablets suit children and adults from 3 years of age. They contain only natural colours and flavours, use xylitol as a sweetener, and are free from gluten, lactose, and milk. The series includes familiar favourites such as Vitamin D in two flavours, Vitamin C & D, Multivitamin Tropical and Calcium & Vitamin D Raspberry. Each product is represented by one of the recognised Moomin characters.
New this autumn
Autumn and winter are peak seasons for vitamin sales, and in November the range is relaunched with a fresh design and two new options for a strong, family-friendly wellbeing assortment. The new products are Calcium & Vitamin D and Multivitamin. Both are designed for regular use and follow the same standards that define the Moomin vitamin series.
Sonja Saarenpää, Brand Manager for Moomin Vitamins, sums up the approach behind the series:
“Our goal is to offer children key daily vitamins in a fun and familiar way. Our licence to use Moomin characters is a clear asset, as the brand has a strong and growing international presence. These new launches follow the same principles, and we are already preparing further additions for next year.”
The relaunch will be supported by a digital campaign and a consumer competition, highlighting the new products and the refreshed visual identity. In physical stores, the launch will be brought to life with an eye-catching Moomin house display.
Oriola’s wholesale portfolio
Moomin vitamins form part of Oriola’s health and wellbeing product selection, which is tailored to Nordic market needs and regulatory requirements. By offering recognised consumer brands alongside specialist products, we help resellers build a relevant assortment with steady demand and reliable availability.